GENERAL SUMMARY
Serves as guide to facilitate the customer buying experience. Facilitates interview, at customer's pace, to discover customer preferences, needs, and buying motives. Matches customer needs with model and equipment and presents vehicle in terms of customer's interest. Offers and accompanies customer(s) on test drive. Offers customer involvement in trade-in evaluation, presents financial proposition, satisfies customer concerns and asks for the order. Conducts delivery process, and follows up in prescribed manner with customers. Follows up with customers after delivery to develop customer loyalty.
Reports To: Sales Manager
DUTIES AND RESPONSIBILITIES
Achieving High Standards
Principal Duties and Responsibilities
• Ensures a high quality effective, and professional experience is provided to every customer following the dealership's sales process.
• Maintains high ethical standards in daily activities.
• Develops and achieves challenging individual goals and expectations.
Additional Duties and Responsibilities:
- Establishes knowledge base of accessory packages available to customers.
- Establishes knowledge base regarding all products, services, customer demographics or profiles, and competitive automotive makes and models.
Adapt to new procedures:
- Accept the changes
- Stay positive
- Set new goal
- Best Practice
Working Effectively with others
Principal Duties and Responsibilities:
• Builds productive working relationships and consults with others as necessary.
• Has an approachable style; fosters open communication through active listening.
• Takes initiative to help others as needed.
• Actively listens to concerns of customers as well as coworkers and take prompt action to respond to their needs.
• Persuades others to accept a point of view or obtain commitment.
Additional Duties and Responsibilities:
- Follows up with customer to ensure that their needs have been met.
- Promotes cooperation and teamwork through actions.
Handling Pressure
Principal Duties and Responsibilities:
• Effectively handles changes in the sales department.
• Maintains composure in dealing with customers.
• Implements and adapts to changes quickly and efficiently.
Responsible for other duties as assigned and/or required by business need.
Additional Duties and Responsibilities:
• Maintains courteous and professional relationships in all situations with dealership customers and employees.
• Encourages others to value change.
• Implements and values change.
Managing Complexity
Principal Duties and Responsibilities:
• Coordinates with service & Parts department and others to ensure that customer requests are met.
• Identifies and supports opportunities for methods/process improvement in the sales department.
Additional Duties and Responsibilities:
• Recommends improvements for the sales department.
Understanding and Using Business Knowledge
Principal Duties and Responsibilities:
• Applies retailing techniques and sales processes.
• Establishes knowledge base of auto industry competition.
• Maintains working knowledge of Ford, finance, lease, and insurance programs.
Additional Duties and Responsibilities:
• Participates in departmental and dealership-wide meetings.
Applying the Basics
Principal Duties and Responsibilities:
• Uses computer to look up and monitor requests.
• Follows sales processes to ensure standards are met.
• Maintains a clean, professional environment.
Additional Duties and Responsibilities:
• References manuals and other documents for information.
Platforms:
Principal Duties and Responsibilities:
- Accu-trade
- Activix
- Merlin
- Serti
PHYSICAL REQUIREMENTS
• Moving throughout the sales department and grounds
• Using computer to look up information
• Using equipment consistent with industry standards
• Using a video display terminal
• Driving a vehicle
